According to a new report from Strategy Analytics, awareness of 5G is relatively high in the US market but significant consumer confusion exists. Overcoming the confusion among flagship buyers that believe they already have 5G is an industry created problem that needs to be addressed, the report explains. The research was conducted by the User Experience Strategies (UXS) group at Strategy Analytics and assessed consumer awareness, expectations and potential adoption of 5G and found that smartphone price was overwhelmingly the biggest factor for not buying 5G to this stage.
Among the key findings of the report:
- Nearly two thirds of consumers surveyed claimed ‘Basic Familiarity’ or to be ‘Very Familiar’ with 5G, but of this nearly one fifth of consumers already thought they had 5G.