Though its still finalizing its full report, digital performance management firm SOASTA shared with Dealerscope some of the early findings from its semi-annual State of Digital Performance report. The stud looks at the performance of retail, media, and travel sites, and analyzes metrics on IT, business, and user experience, and explains how they intersect.
SOASTA explained that the metrics are derived using a month’s worth of beacon data (similar to a cookie), which the firm collects. The insights from the beacon data includes everything from session length, to the type of browser used, as well as conversion and bounce rate.
The one major finding from the early-access report that stands out is that 47 percent of consumers do actively shop using their mobile devices. However, only 20 percent actually make purchases using their phones. What this means is that smartphones and other mobile devices are, in fact, a critical tool in the path-to-purchase, but more often than not consumers don’t actually make the final purchase on their smartphones.