comScore, Inc. released numbers Sunday indicating that for the holiday shopping season spanning November 1 - December 27, 2007, online spending neared $28 billion, exceeding last year’s total by 19 percent.
Spending on Cyber Monday alone jumped 21 percent from $610 million in 2006 to $730 million in 2007. Online spending on Black Friday also increased from $430 million to $530 million, marking a 22 percent increase.
Post-Christmas sales increased even more, with December 26, 2007 sales hitting $545 million, more than doubling the total set on December 26, 2006. “This would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year,” said comScore Chairman Gian Fulgoni.