Being a millennial myself, I can’t speak to what news coverage of previous generations’ coming-of-age was like, but something tells me that the world today is more obsessed with this emerging generation than it has been with any other generation to date. There’s nothing wrong with that—we love the attention and all—but it’s got to get a little tiring to keep harping on about millennials, right?
Nevertheless, a new report released on Tuesday by Blackhawk Engagement Solutions included data that the group said unveils millennials’ path-to-purchase habits. And, not so surprisingly, millennial shoppers are tuned in when it comes to mobile and social shopping and they “do not observe historically traditional shopping patterns.”
"Millennials are leading a change in purchase trends. As such, it's incredibly important for retail marketers to understand how to appeal to this demographic," Rodney Mason, GVP of Marketing at Blackhawk Engagement Solutions, said in a statement. "Millennials are savvy shoppers and many have come of age in a post-recession era; our research shows that this group routinely comparison shops on mobile to get the best value and shopping experience, but the market has not yet capitalized on those habits."