Report: Samsung Realigns U.S. Marketing
Samsung has made a change in its domestic marketing business, according to a report in AdAge:
Todd Pendleton, CMO of the company's U.S. mobile business, now oversees creative content for mobile and other units; Vince Hudson, hired from P&G in March, leads brand strategy. And the company is recruiting a separate executive to handle all media planning, according to two executives familiar with the company.
Pendleton went on to tell AdAge that the move will consolidate all of the marketing operations, including those of mobile phones as well as consumer electronics. Pendleton will report to CEO Gregory Lee.