Report: Smartwatches Top Planned Purchases for Health and Fitness Tech in 2016
The wearables segment of the tech industry is in the midst of exploding—this is not breaking news. So to is the fact that the wearables market right now is essentially dominated by fitness and health devices (your Fitbits and Jawbones, for example).
However, a new report by the Consumer Technology Association found that, of the 74 percent of online American adults who are likely to purchase health and fitness technology in the next year, 35 percent plan on buying smartwatches. The study, “Consumers Journey to Purchase: Health and Fitness,” found that consumer purchase intent in the health an fitness tech category is highest for smartwatches, followed by fitness related apps (30 percent), dedicated wearable fitness trackers (27 percent), smart apparel (27 percent), and sleep-tracking devices (23 percent).
The likely drive behind smartwatches leading the way in the fitness tech space is the market penetration already realized by the Apple Watch, which could hit 21 million in its first year, as well as the growing popularity of the Android Wear interface, which has enticed regular watchmakers like Fossil and Tag Heuer to get into the smartwatch game.