Report: VR and AR Apps Driven By (and Driving) Mobile Device Market Growth
Virtual reality (VR) and augmented reality (AR) are two technologies that have been tapped as the next big thing in the tech industry. Their growth is expected to fly off the charts over the next few years, which is something that all consumer electronics dealers, retailers, etc., should be paying attention to. But a new report from BCC Research shows that the increasing there’s a sort of trickle down effect to other technologies—particularly mobile devices.
VR is used to create entirely new environments that immerse the user in a whole new world or experience, while AR overlays technology onto the existing world. Both rely on applications on mobile devices to experience those completely virtual or augmented realities.