Report Warns of “Futile” Format War
The ongoing high-definition movie format war between HD DVD and Blu-ray Disc is not only causing customer confusion, but may ultimately an exercise in futility. That’s according to a report released this week by the firm Jupiter Research.
The report, “Next Generation DVD: Will the Winner Be HD DVD, Blu-ray or None of the Above,” principally authored by the firm’s vice president Michael Gartenberg, found that both formats may end up losing out to standard DVDs with up-scaling capabilities. Because, as Jupiter found, less than 25 percent of consumers surveyed named HD content as a motivator for switching, the report predicted that eventual upscaled DVDs will one day pass the “good enough” test.
“The abundance of material in such a wide variety of formats is going to make adoption of any single standard very difficult as consumers may well opt for a combination of what is already available,” David Schatsky, the firm’s president, said in an announcement of the survey’s release.