CEA Releases Ownership Survey
The average American adult spends about $1,200 on consumer electronics each year, and owns 25 actual CE products. These conclusions, and others, were reached by the Consumer Electronics Association in its Household and Teen CE Ownership and Market Potential Study, released this week for the ninth year. An executive summary was made available to Dealerscope, and among highlights of the survey include:
- The average number of CE products owned by Americans is 25, a figure with a surprisingly small gap between men and women. The average adult male owns 26 such products, while the average female owns 24. The overall average number of products was 26 last year; CEA attributed the slight decline to the rise of multi-functional devices.
- The data found that teenagers largely drive purchases by their parents. While the average U.S. adult spends $1,197 per year, that number jumps to $1,752 per year for adults with teenagers. In the study, CEA also indicated that the $1,197 figure may be artificially low, due to traditional under-reporting of spending in surveys, and that the actual figure is closer to $1,600.