Responding to Internet Outrage, Apple Reverses EPEAT Stand
The story itself may have been surprising, but the reaction certainly wasn't: Last week, the tech blogosphere responded with a mixture of indignation and shock after learning that Apple Inc. had voluntarily withdrawn its entire line of laptops and desktops from the Electronic Product Environmental Assessment Tool (EPEAT), an organization that monitors the environmental standards of electronics.
As unexpected as Apple's decidedly eco-negative move may have been, however, the story didn't fully pick up steam until the City of San Francisco responded in kind. As reported in the Wall Street Journal's CIO Report blog last Tuesday, San Francisco's Department of Environment decided to ban all 50 of its municipal agencies from purchasing Apple computers with city funds. (All desktops, laptops and monitors purchased for use by San Francisco's governmental entities are required to be EPEAT-certified.)
In reality, the city's seemingly harsh stance was largely symbolic. According to a post about the decision on Mashable, for instance, "only between one and two percent of San Francisco’s municipal computers are Macs."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.