Bill Brennan of Foremost Appliances in Chantilly, Va., recently shared with NARDA a great and very cost-effective way to get the word out about your special programs or upcoming events: oversize advertising postcards funded by your vendors.
Working with a graphic designer, Brennan developed and mailed postcards to 3,000 home developers in his area. The cost, which was just under $2,000, was paid by the vendor whose product was featured, AGA.
Brennan’s goal with the program is to provide a regular series of attractive postcards showcasing new and interesting products that are available at Foremost Appliances. Overall response to his idea, says NARDA, has been very good and Brennan has found vendors targeting the home design community with their specific product.