E-Mail Marketing: Quick, Inexpensive, Effective
“Open the customer’s window to new things,” says Phibbs, “such as putting your store’s info on sites like Flickr. Photo retailers should be on the site with info such as how to take the perfect picture, etc. You really have to embrace all the Internet is capable of,” Phibbs concludes, “because that’s where business is headed.”
The List Business
Compiling an e-mail database is just as important as having good content. “Probably 70% of Picture Business’ readers have customer addresses but not an e-mail database,” states Phibbs, who suggests using a direct mail postcard via your Web site with an incentive—such as 10% off their next purchase—to entice customers to hand over their e-mail address.