Retail Excellence- American TV, Appliance & Furniture
company whose foundation is audio, we're severely disappointed that our traditional audio suppliers have been eclipsed by people who brought a more innovative and consumer-friendly product to market."
Shepard's criticism isn't lobbed exclusively at Apple, however. His criticism hits the audio market's biggest Achilles heel right now about whether digital music really will have a detrimental effect on the traditional audio business. It's something very much on the mind of American TV as it weighs customer demand against long-term sales prospects.
He challenges, "There's something really wrong when a company like Apple can grasp the need for a simple intuitive way for consumers to access their music, while audio manufacturers are still producing remote controls with 64 buttons."