Retail Excellence- American TV, Appliance & Furniture
An old standby bucks new trends—and lives to tell about it
In the 1950s, mom-and-pop shops were hallmarks of successful entrepreneurship in local communities around the United States, but this notion of civility is still honored at American TV, Appliance & Furniture throughout its Midwestern locations. Though the chain has expanded well beyond its first small storefront, the retailer was among the first electronics chains to actually offer customers a cross-section of related goods, whether it was a new color TV or even a refrigerator. The 14-store-strong business, based in Madison, Wis., still sells a successful trinity of appliances, electronics and furniture, but with a new focus on lifestyle.
Changing of the Guard