Retail Excellence Award- Target Stores
Target Corporation's retail model
By Natalie Hope McDonald
The now-famous red logo may be fairly new, but Target's history actually dates back to 1902 when George Dayton opened Goodfellows in downtown Minneapolis in the very same location as today's flagship store. Dayton's company went through a series of name changes and new logos that actually began the design-conscious, community-driven retail chain known as today's Target Corporation. By the early 1960s, the Target name was first seen as a discount store, soon to top one billion in revenues less than 10 years later.