Retail Excellence Award- The Great Indoors
The stores play host to a full line of audio and video manufacturers. On the video side, customers will find Samsung, Sony, Hitachi, Panasonic and Sharp, among others. The chain most recently added Westinghouse Digital's line of 20- and 27-inch LCD TVs to its roster. In the audio department Rubendall says the company has developed strategic partnerships with companies like Bose, Yamaha and Boston Acoustics.
But for all the attention to detail, it hasn't been an easy road for The Great Indoors since it founding. 2003 was a rough year for the company, forcing company executives to take a hard look at merchandising and for home entertainment, that meant making some tough decisions about how best to present digital lifestyle choices to customers.
"We refocused the home entertainment section and brought it up to a level where we can focus on complete system solutions for the home," says Rubendall. "We rebalanced our product offerings and are now focused exclusively on whole-system solutions and flat-panel and microdisplay technology."