Retail Excellence Award- The Great Indoors
Great Indoors brings electronics and lifestyle together
By Mike Llewellyn
Part of the retail and related services division of Sears, Roebuck and Co., The Great Indoors brings to lifestyle-conscious customers an opportunity to have all their needs for decorating and remodeling a home met in a one-stop shopping experience. With locations dotting the southwest, midwest and mid-atlantic regions, the chain brings customers everything from bedding to paint to flooring, including, of course, electronics. The Great Indoors has developed a reputation for inspiring store designs that immerse customers in "vignettes." These vignettes allow the customers to see how products and systems for sale in the outlets will function in real-life scenarios. Each store is a showcase for 80,000 products, and from these locations customers can access over 700,00 special-order items. Some of the most inviting installations are found in the home electronics department.