Retail Excellence- Bernie's
By 2009, the company hopes to double its sales, increase marketshare and make 140,000 deliveries annually. Recently, the company has received local recognition as a retail destination. Two years ago the Connecticut Retail Merchants Association selected Bernie's as Retailer of the Year, and for the last two years in a row the company has been recognized as the no. 1 place to buy consumer electronics in Connecticut by readers of Hartford Magazine.
That kind of growth and recognition wouldn't be possible without the right infrastructure in technology, space, people and business partnerships. Regarding the latter, Bernie's is a NATM member, an organization to which the company has left and returned, after working with three other buying groups.
But the people are what Bernie's has always been about. Bernie's employees are trained to take responsibility for the customer in ways that the national chains never can. Explains Rosenberg, "It's about knowing who your boss is—it's not me—it's the customer. If you understand that, you'll always have a good business." —Grant Clauser