Retail Excellence- REX Stores
How a small retailer went big, setting its eyes on the little guy
Before the Wal-Mart's and Best Buy's of the world began their march across the heartland, it wasn't easy to buy the latest and greatest products, especially electronics, in rural America. Local mom-and-pop shops may have served these communities to a degree, but it was the job of the larger cities to house dealers carrying a variety of the newest electronics. If you lived far from these urban centers, you stood a good chance of driving several hours to shop for a new TV.
It was this very gap that REX Stores sought to address nearly twenty years ago, when Stuart Rose, the current Chairman and CEO of REX, took over the already established retail chain.