Retail Excellence-The Apple Store
How a small bite out of CE would mean big business for Mac
Steve Jobs, founder and CEO of Apple, had a plan to change the way his computer company reached customers with CE goods when the Apple-branded retail stores first launched in 2002. The Apple Store is a mecca for design-conscious consumers looking for a little lifestyle with their CE and has a standard for vendor-owned retail locations, perhaps igniting a trend.
When Apple's first New York City-based location opened three years ago in SoHo—the largest to date at the time—Jobs championed, "Fourteen months after opening our first retail store, our 31 stores are attracting over 100,000 visitors each week."