A St. Louis distributor agreed to help him open the store on basis consignment. ("Are ya honest, kid?") So Kiefer hitchhiked 300 miles to St. Louis returning to Lawrence with enough inventory to open an 800-sq-ft. record store close to the university.
One day during a "hellacious, unbelievable snow storm," Kiefer worked 9am to 9pm and sold two records. Frantic for sales, he called the St. Louis distributor, who says, "Well, what you got to do is go up there and get with those students somehow."
So Kiefer convinced the KU Dean of Women to allow him to play records for the sorority houses during their meals. "They would eat and I would play music," Keifer recalls. After taking their orders and payment, he would deliver their records to the sorority houses that same night, making $200 to $300 a night in two hours.