Kiefer once owned the ground that sprouted a retail strip on the town's outer edges. "The ground where Wal-Mart sits, I sold. Probably wouldn't do it today, but it made sense at the time."
On the other side of town sits a new downtown where he is part owner in a shopping center that houses Kief's Audio/Video, a 18,000 sq.-ft. specialty store, featuring 15 demo rooms and 106 lines of A/V and car stereo electronics.
The company's custom installation business, headed up by Kiefer's son, company VP Robert Kiefer, generates about 40 percent of its revenues, with the 60 percent balance coming from in-store traffic.