Retailer App-titude: Understanding Consumers & Apps
Like many, I have a love affair with my smartphone. I take it everywhere, I feel lost without it, I buy it accessories and I protect it from harm. But my smartphone wouldn’t be as dear to me without applications, or “apps.” Without apps I wouldn’t be able to keep in touch with friends, identify music, check the news, know the weather forecast, track my running or shop.
According to CEA’s 16th Annual Ownership and Market Potential Study, 64 percent of U.S. households now own at least one smartphone. The plethora of apps is expanding beyond smartphones into other categories as well; computing via tablet computers and video via smart TVs. Nine in 10 (90 percent) tablet owners use apps on their device and half (54 percent) of smart TV users have apps on their TV, according to CEA’s recent study on apps, The Intersection Between App and Hardware.
What can retailers do to become part of the app landscape? Specifically, what can consumer electronics (CE) retailers do to ensure they’re an app beloved by consumers?