Shop Talk: Dan Wettstein, President and Owner of Wettstein's (La Crosse, WI)
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Audrey Gray
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"Price is important, especially now. We hang up all the flyers of our competitors. If somebody is lower on a certain product, we'll automatically put a tag and put a new price-match tag on that item. We'll keep it up for the week...Sales and merchandising are one and the same the way I look at it."
-Dan Wettstein, President and Owner of Wettstein's (La Crosse, WI)
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- People:
- Dan Wettstein
- Places:
- La Crosse, WI
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