Shop Talk: Dan Wettstein, President and Owner of Wettstein's (La Crosse, WI)

"Price is important, especially now. We hang up all the flyers of our competitors. If somebody is lower on a certain product, we'll automatically put a tag and put a new price-match tag on that item. We'll keep it up for the week...Sales and merchandising are one and the same the way I look at it."

-Dan Wettstein, President and Owner of Wettstein's (La Crosse, WI)