Meijer Extends Racing Sponsorships
Retailer Meijer Thursday announced that it has extended its sponsorship of auto racing at the Kentucky Speedway.
According to the Business Courier of Cincinnati, the sponsorship entails Meijer becoming the “Official Supercenter” of the speedway, while sponsoring both the NASCAR Nationwide series June 13 event on June 13 and the IndyCar series event Aug. 1. The races, respectively, will be called the Meijer 300 presented by Ritz and Meijer Indy 300 Presented by Red Baron and Edy’s.
The sponsorship also includes signage and advertising at the speedway itself.