Retailer Turned Rockstar: Alto Music’s Jon Haber
Jon Haber was living the American dream. He founded and owns a successful musical instrument retailer,Alto Music, which has continued to prosper even in tough economic times. But even with his success, there’s been an itch he’s wanted to scratch for a long time: his passion for writing and recording original music.
In 2014, Haber (guitar/bass/keyboards) did something about it, forming DEC3 with Chris Saulpaugh (vocals) and Mike Kalajian (drums), and releasing the band’s eponymous debut CD. To his surprise, the DEC3 CDwas an instant hit, earning good reviews from critics and jumping to the top spot on Amazon’s Adult Alternative chart soon after its release.
Running a busy store didn’t give Haber much time to pursue his passion, however. “Business is a seven-day-a-week grind,” he stated. “It takes a lot of your time, but I never stopped writing songs. I had some success with placements in television programs, [but] I was just dabbling in it.