Retailer Turned Rockstar: Alto Music’s Jon Haber
Haber’s business has grown in interesting ways over the years. “Over the years I’ve expanded,” he said. “I make microphones now, and studio monitors, and I have a distribution company that distributes pro audio equipment into the U.S. and Canada, so we expanded into those genres, and [into] solidifying our online business (at altomusic.com). Working in retail is challenging now—it’s very different than it was five years ago, say—so I don’t have any plans on expanding that part. … if you’re going to play in the retail game with having stores, you really have to have a special environment—there has to be a killer showroom, and the people—you can’t get away with mediocrity anymore.”
While his business continues to prosper, Haber will continue to work towards his band’s growth. Future plans include live shows—and a second CD, to be at least partially recorded at Alto Music—featuring the band’s newly expanded lineup.
Check out Jon’s band at www.dec3band.com