The latest lead generation feature on Retailer Web Services’ WebFronts Level 4 platform is proving to not only help convert online sales for independent retailers, but also driving customers into independent retailers’ stores, according to a statement emailed Dealerscope. The Hot Prospect notification system from RWS allows independent retailers to contact prospective customers directly with relevant information about the product or products they were shopping for online. This, in turn, enables the retailer to start building meaningful relationships with potential clients earlier than ever.
These Hot Prospect notifications and emails are generated automatically and powered by RWS’s Level 4 deanonymization technology. Customers can choose to “introduce themselves” to the retailer while on the company’s WebFront, and the profiling technology behind the platform then tracks the customer’s purchase intent while on the retailer’s website.
The retailer then receives an email message notifying them of the new potential lead and includes a whole host of information about the customer, including their name, their site activity score, a list of the products they browsed, and their email address. The next step then for the retailer is to utilize that information to follow up with the customer and make meaningful contact with them, whether that’s to offer assistance in their path to purchase, to provide technical support if needed, or just to offer a friendly introduction.