CEA’s Fifth Annual State of the Builder’s Study found the majority of builders believe the home technology market has a positive impact on builder revenue and remains important to the successful marketing of new homes. While builders cited increased profit potential as a reason to include home technologies as a standard offering in 2005, the number one reason in 2006 was the specification of the buyer or architect.
While the study mainly targets builders and custom installers, retailers can use many of the findings to pinpoint consumer technology buying trends. The numbers are especially meaningful if your store is located near a new development. Different flavors of the in-demand solutions, as shown in the chart, are available for sale through retail, including simple yet effective IP-based video surveillance, affordable multi-room audio, a slew of home theater products, and a new wave of power line and wireless lighting and heating controls.
Although the top-selling solution, structured wiring, may not sound too sexy, remember that it serves as the spine of the home network, providing for the connectivity of dozens of solutions, including home entertainment PCs, storage, shared devices, automation and control, and a host of others. Many new homeowners will be looking for a trusted technology advisor. Their local retailer could be the perfect starting point.