New Solution Needed
Backing Up 500 Billion Digital Files in 2008: Hot Opportunity for Photo Retailers. With the growing proliferation of higher megapixel digital cameras and the resulting larger file sizes, compounded with the number of digital photos and video that consumers create each day, storage is one hot sales opportunity for retailers.
Americans are still not backing up their digital photos, music, documents or other types of files. Results of a recent CEA report, Amassing Digital Fortunes: A Digital Storage Study, show that nearly one in three consumers don’t see the need to back up their files, while nearly a quarter (22 percent) say they aren’t backing up files because it’s too time-consuming. The study claims the average U.S. adult has 1,800 digital files, totaling 310 billion digital files nationwide. With an additional 1,060 being added per user in 2008, the total number is expected to hit just under 500 billion by the end of the year.”
Retailers are unaware of this large storage opportunity or if they are aware, they don’t take into account the importance of vendor selection. There are quite a few differences that retailers need to be aware of and they really have to be very careful when selecting a brand to offer photo customers.