Elly Valas: Stop Worrying and Start Focusing on Sales
There are consumers who want to buy the products you sell. They don’t want to drive around wasting expensive fuel trying to find good values and exceptional service. Let them know that by coming to your store first, they’ll find wide selection, sales expertise, great values and full service.
Act like a job applicant-after all, you’re trying to get “hired” as your client’s trusted advisor-and create a resume to convince prospects why they should buy from you.
Meet with your team and list the ways your company differentiates your customer’s buying experience. Don’t forget to tout your extended credit terms; delivery, repair, service and installation departments; experienced sales staff; extensive displays; and brand-name product selection. List your no lemon policy and your price guarantee.