More Hope Than Skepticism for UHD 4K TVs
Some CE dealers and industry pundits fear that the inexpensive UHD 4K TVs Chinese manufacturers are releasing into the market will quickly erode whatever premium prices they hoped brand-named sets would generate.
Those fears are legitimate, considering the history of TV pricing and the industry's collective race to zero. Seiki, for example just launched a $1,400 50-inch barebones model, while Marvel Digital Group CEO Dr. Herbert Lee recently told Dealerscope the company would flood the market with UHD 4K TVs by the end of the year.
But many dealers and industry leaders we spoke with during the past two weeks said the low-priced sets from third-tier manufacturers would have minimum impact on the price of brand-named sets. Some even say that carrying the low-priced models on their show floors will help them sell more expensive, fuller-feature sets. But whatever tier brand hits the market independent CE retailers said their ultimate sales goal is to move UHD 4K sets by the top manufacturers.