Retailers Gear Up With Cyber Monday Deals
Black Friday looms this week, but according to one survey close to nine in 10 retailers are gearing up with special promotions aimed at capturing shoppers on Cyber Monday.
According to Shop.org's eHoliday Survey, 88.2 percent of retailers will have a special online promotion for Cyber Monday, the Monday after Thanksgiving. That's a significant jump from 72.2 percent in 2007.
"When Shop.org coined "Cyber Monday" to illustrate the trend of people shopping online on Monday after Thanksgiving, we never imagined it would become such a popular phrase in the retail dictionary," said Joan Broughton, interim executive director of Shop.org. "Today, Cyber Monday has become such a crucial component of the holiday season that many retailers—and shoppers—don’t remember the holidays without it. And just when we think that Cyber Monday can’t get any bigger, it does.”