New Technologies Demand New Sales Strategies
The world of technology is going through some serious growing pains. The way we look at it, the move from an analog world to a digital one is at least a 50-year journey. During the first 25 years of the PC revolution, the focus was mainly on delivering digital technology to business. But as we now move aggressively into the second half of this journey, the focus is on bringing digital technology to the mass market.
This means consumers will be buying digital products and technologies in greater numbers than ever before. PC’s are still hot, with unit sales over 250 million worldwide this year. Today, 25 percent of U.S. homes already have HDTV sets, and that number will only increase as the FCC cutoff date gets closer. One billion cell phones were sold last year and in the past five years Apple has sold over 100 million iPods.
All these numbers signify that digital technology has hit a nerve with mainstream consumers, and over the next five years there will be an even stronger demand to bring various types of technologies into personal digital lifestyles.