Appealing To Dealers
The International Builders’ Show (IBS) is a little bit different than your typical CE show. Right next to an impressive home control demonstration you might find a nail-driving competition. And not far from the rows of high-end appliances you’ll find the latest in backhoes. It can be a fascinating show, but one has to ask, how important is this to a CE or major appliance dealer?
It’s a question that Jeanette Howe, executive director of specialty electronics for Nationwide, is exploring as she attends the show - February 7 to 10 in Orlando, Fla. - for the first time.
“I want to see who is exhibiting there and how far we are moving towards it,” she said. Howe is particularly interested in how major appliances are becoming networked and more integrated with other technologies, such as LCD TVs by companies like LG.