How To Decrease Product Returns
With wholesale shipments expected to eclipse $190 billion in 2011 and ownership rates of several key consumer electronics continuing to climb, the CE industry continues to be a bright spot in an otherwise gloomy economy.Despite high unemployment and waning consumer confidence, shoppers are still buying smartphones, high-definition TVs and tablets at a high rate.
Despite the increased demand for electronics, product returns remain a factor that eats into manufacturer and retailer margins.CEA’s recent research study, "CE Product Returns (2011)," takes a look at the current state of CE product returns, comparing historic rates and offering solutions on how sellers of technology can proactively prevent returns.
CEA estimates that 18 percent of CE product purchases are returned annually (this includes video, audio, computing, and communication electronics), which about equals 2009’s estimate. CE accessory returns have also remained unchanged since then. But despite that flat rate, the amount of consumers has grown along with the selection of CE products on the market.