Accessories Provide Summer Sizzle
Nestled between graduation and back to school is the summer travel and vacation season for millions of Americans. More customers will be coming to your store for CE solutions to use on a trip, a week at the beach or a long weekend at home. As a retailer, it is the perfect time to promote accessories that will enhance your margins, as well as your customers’ vacations.
Adding $8.3 billion to the industry’s bottom line in 2007, accessories are a key component within consumer electronics. It’s easy to see why: these “attachment” sales provide consumers a richer experience from their CE devices and bring retailers relief from the increasingly tighter margins on core products. Accessories provide an opportunity for retailers to capitalize on growth of core CE products and better serve customers during and long after the sale. Best of all, future sales of accessories look bright.
According to our annual Sales and Forecast report, the Consumer Electronics Association predicts unit sales and revenues of accessories to grow 7 percent and 8 percent, respectively, in 2008. Overall, it looks to be a great year for accessories as device manufacturers launch exciting new products and as consumers trade up to more expensive, feature-rich gadgets.