Accessories Provide Summer Sizzle
Planes & Trains
Portable devices like wireless phones and MP3 players are perfect for air and rail travel. To make the sale, consider that consumers are craving ways to add functionality and style to their otherwise-ubiquitous portable devices. High-quality ear buds and noise-canceling headphones are obvious up-sell opportunities for travelers. And for the most style-conscious customers, carrying cases are a must. They not only offer protection for the device, but opportunities for your customers to express themselves through style and fashion. Indeed, fashion accessories are in high demand. CEA data projects a 15 percent increase in shipments of fashion cases for portable electronics in 2008. Likewise, cases for transporting portable game systems are also likely to be popular this summer considering the rapid growth in the overall gaming segment.
A Week at the Beach