Accessories Drive Sales and Profit
With the advent of digital technology, today’s retailers have the challenge of selling consumers what can often be a confusing array of technologies and products. Today’s homes increasingly have both wired and wireless networks, which share media and data between both networked and non-networked legacy devices. As manufacturers, distributors and retailers, our goal must be to provide consumers with the value and benefits of the connected home, while at the same time keeping it simple.
We also have to remember consumers want to communicate and access information and entertainment on the go. Mobility in this day and age is an absolute must. With so many possible ways to distribute information and content, consumers are struggling to find the solutions that give them the best experience. And that is where today’s accessories come in. They help deliver an enhanced user experience no matter what the application or the environment.
No matter what product category, there is ample opportunity to sell an accessory to complement a hardware sale. Take HDTV, for example. A savvy retailer who takes the time to explain how HDTV works and what it takes to achieve the best viewing experience will send customers home with HDMI cables and antennas that deliver a top-quality digital picture. New sophisticated universal remote controls that facilitate the navigation of all the connected devices—including all A/V components, gaming consoles and computers—are perfect add-ons.