High-Frequency Headphone Sales
The groundswell in consumer interest for headphones has spurred high-end, high-touch audio retailers to take a fresh approach to displaying and merchandising the product. During the last year, headphones have become increasingly important as a lead-in to conversations with clients about achieving better sound from their portable players. And in a skilled sales environment, that engaged customer can easily turn into a high-margin component or loudspeaker sale.
For Definitive, an A/V specialty retailer and custom installer with three stores in the Seattle area, the recent spike in headphone sales has been "a kind of wakeup call," said Craig Abplanalp, vice president.
"We'd been selling headphones since our company began, but just over the last couple of years, we noticed there was a big segment of customers for us to reach who would benefit immediately from having a higher-quality headphone experience," he said. "And there are more reasons than ever to want to own a good headphone."
- New york city, seattle