High-Frequency Headphone Sales
"This will allow us to make a huge improvement in presentation of their sound quality," he said. "We can cover the category in more depth and not just stop at selling the headphone but also other products that maximize the experience."
These new areas will be dedicated, rather than isolated, and situated in a comfortable spot in the showrooms. Customers feel a little bit weird about being dragged into a room just to listen to a pair of headphones, Abplanalp said. "Our primary interest is in attracting new customers, and that's of greater value even than the revenue generated from headphone sales," he said.
Definitive's headphone sales jumped more than 160% between 2009 and 2010. "It's still a small number as a total percentage of our overall business but clearly a growth opportunity for those who make the effort to effectively display and promote the category.
- New york city, seattle