High-Frequency Headphone Sales
If the customer doesn't have their player with them, Alan C will play a CD he uses for speaker demos through the headphones. Demos aren't possible with in-ear models but clients of Stereo Exchange take it on faith that what Alan C suggests is the right choice. "In all my time here, I've only had one in-ear headphone return," he said.
Further uptown, at Manhattan's Park Avenue Audio, company principal Dennis Yetikyel said he has noticed a tremendous boost in headphone sales, especially to a much younger demographic of kids around 16 or 17 years old, as opposed to the store's typical age range of 28 to 50.
"We never got a lot of the teens, but all of a sudden that trend is starting to pick up," Yetikyel said. "Our business in the whole category is up about 20%. Part of it is Apple. It has added a tremendous value to headphones."
- New york city, seattle