Retailers are Opting to Open Even Earlier on “Black Friday” This Year. But Why?
This year, more than ever it feels like, the Thanksgiving truthers have been out in full force reminding everyone that the third Thursday of November is still reserved for a national holiday. So, while you’re out there turning on your Christmas lights and blasting your holiday tunes already, these folks would like you to remember that there’s still an awkward family get together that needs to happen before we can advance any further.
However, rather than screaming at their neighbors, maybe these Thanksgiving activists ought to be out in full force at their local big box retailer, reminding them of this long-forgotten holiday.
Along with the flip of the calendar to the eleventh month of the year, we’ve been treated to plenty of strategically leaked Black Friday ads from retailers like Target, Walmart, Best Buy, and others. And while the ads themselves are something to go through, its the information contained on the front page of each that really has a lot of people shaking their heads. Whereas the last few years have seen some retailers try to make headlines by keeping their doors closed on Thanksgiving Thursday, the three aforementioned brands—among plenty of others—have seemingly kept turning their clocks further and further back, encroaching on the sanctity of the Turkey Day dinner even more.