Practice in Action
Amber Dinh, “VIP Concierge” for Starpower, a home theater retail chain in Dallas, Texas
“I often pick the brains of people in other parts of the retail market. It’s almost like a religion: if you want to be strong in your own, what you need to do is go study others’ to give you a foundation. Buyers from Nordstroms and Saks 5th Avenue have given me ideas about how to best serve customers. Just this past weekend, I threw a birthday party for one of our clients … decorated the store with 200 balloons, a fountain flowing with champagne, the works. Two hundred people showed up! We kept the store open until 11 p.m. That kind of treatment makes a statement.”
John Price, Owner, Sound Systems, Charlotte, N.C.