Retailers Shift from Commodity Sales
The more retailers we talk to the more it seems pure CE retail, one without some type of service model attached, is quickly becoming a thing of the past. As outlined in the two stories that make up this month’s cover package (beginning on page 38), as well as a handful of other stories throughout the magazine, it’s clearly been a rewarding ride over the last year for the retailers that have taken a risk or at least the extra steps to redesign stores, revamp Web sites, reposition product lines, add new training initiatives and increase their consulting, installation and integration services.
We love to hear and report on those types of stories, so let us know if you have any to share. More important, though, let your existing or targeted manufacturing, distribution or buying group partner know what you’re doing to improve your competitive edge and see how they can help.
Several vendors are going above and beyond to help their retail partners sharpen their competitive edge. In the last month alone, we’ve reported on Sony helping Electronics Expo and Abt Electronics create a Sony Style stores-with-a-store, complete with training to help sales drive full solutions. D&H Distributing has increased its incentive rewards program to include more manufacturers and reach more retailers, while distributor Synnex is offering special credit terms to custom installers. Pioneer Electronics, a manufacturer that seems to historically provide strong retail partner programs, recently launched Mobile Electronics Live, a portal to not only enhance communications between Pioneer and its dealers, but also among dealers themselves.