CES GOALS and Aspirations
So when I go to CES, new technologies are at the forefront in my mind. I like to be able to take that kind of information back, and then prep my sales staff about product placement for what we want to bring in as new technology. That’s the foremost reason we go.
Mike McMaster, CFO,
Wilshire Home Entertainment, Thousand Oaks, Calif.
The main things we look for at CES are to meet with existing vendors, and, since I’ve just joined HTSA’s board, to meet with prospective vendors. At our store, we recently added lighting. Another goal is also to look at what’s coming from our existing vendors, and to get a handle on how technologies outside our core product lines can affect the systems we sell. For example, we’ve spent time recently in upgrading our displays with Mac Minis to enhance them.