CES GOALS and Aspirations: Dan Paulson, Sales Manager, Paulson’s Audio & Video
Retailers talk about what they hope to get out of CES.
“We look for what’s coming...I know that’s a pretty broad answer. Specifically, obviously, flat panels are hot right now—plasmas and LCDs. I always like to know what’s next. In our market, we’re known as the leaders of technology. Customers come to us to see what’s new, what’s coming, and price tags are usually not part of their consideration, because we have a pretty good share of early-adopter customers.
For example, with the Sony Qualia line, when that came out, for its two-year run, it had cutting-edge features that wouldn’t trickle down to mass market for two years. Their 70-inch silicon crystal reflective rear-projection display technology sold for $13,000. Now, that technology can be had for $5,000. But our customers have come to expect to see the latest and greatest from us, so we brought in a dozen of those 70-inchers and sold them through.