RetailNext Report: Store Sales, Traffic Dropped Over Thanksgiving Weekend
While the Consumer Technology Association and several other reports touted the success of the Thanksgiving holiday shopping week(end), a new entry by brick-and-mortar retail analytics firm RetailNext had a different take on how things went during the official holiday shopping kickoff weekend.
According to RetailNext, U.S. store sales declined 4.7 percent and retail store traffic dropped 5.1 percent over the Thanksgiving and Black Friday weekend. RetailNext attributed the decline to the continued exponential growth in mobile channels and “holiday creep.”
"The sales and traffic numbers only tell a partial story as retailers with strong digital businesses saw an uptick in the online channels that will positively impact the overall performance of the brand," Shelley E. Kohan, vice president of retail consulting at RetailNext, said in a statement. "The weekend continued to demonstrate the emergence and importance of mobile shopping, and shoppers increasingly used digital devices to shop brands, research products, compare pricing, and make purchases."