Returns Reduced at Circuit City With PlumChoice
Circuit City has seen a drop in returns, thanks to its retention of web-based tech support from a firm called PlumChoice. That’s according to a report this week on InternetRetailer.com
A company executive told the site that when service contracts are added to sales, returns drop from 3 to 5 percent, depending on the product.
PlumChoice, which joined up with Circuit City two years ago, allows customers to receive real-time Web-based tech support, sometimes by logging in directly to the customer’s computer.