The Ricoh THETA line of products is one that we’ve clearly grown close to over the past year or so. The simplicity, familiarity, and ease of using the THETA—no matter the model type—is enjoyable and all around awesome. It’s a product that takes digital imaging and completely immerses the user in the experience of 360-degree photo taking without the need for large rigs or confusing software. But at CES 2018, Ricoh announced a new program that promises to alter the user experience of the THETA V, it’s newest entrant into the line, in a way that has the potential to revolutionize the digital imaging space.
Essentially, Ricoh is turning their THETA V into its own developers platform for both Ricoh and interested third parties. The Plug-in Partner Program for the THETA V will introduce an online marketplace where developers can upload and share their plug-ins for the camera with the wider consumer audience, giving users new ways to get the most out of their THETA V.
In a meeting with the Ricoh team at CES 2018, they explained that there’s software in the camera that allows developers to create plug-ins in a similar way they’d create apps for the Android operating system. Ricoh has already demonstrated the potential of the platform with a pre-installed plug-in on the THETA V that allows the camera to act as a remote to control an external screen viewing experience of content on the camera.